Okay, so now that we know why it’s worth the effort, let’s talk about how to make social media work for you. Here are some practical tips to get you started and keep you on track. And remember, if this seems overwhelming, Dellosa & Co. can handle everything from strategy to posting, so you can focus on what you do best.
1. Choose the Right Platforms
- LinkedIn: This is the go-to for most professional service firms. LinkedIn is built for networking, sharing insights, and connecting with other professionals. Focus here if you’re in a business-to-business (B2B) space, as it’s a powerful tool for thought leadership and industry connections.
- Facebook: While more casual than LinkedIn, Facebook is valuable, especially if your services reach a broader client base. Use it to share updates, client success stories (with permission), and industry tips in a more approachable tone.
- Twitter and Instagram: These can be helpful if you’re comfortable with them and have visuals or bite-sized insights to share. They’re not essential but can add value if used strategically.
2. Share Valuable Content Consistently
- Educational Posts: Share insights into your field, industry trends, or “how-to” tips. For example, a financial advisor might post tips on retirement planning, while a lawyer might share common estate planning myths.
- Client Success Stories: With permission, highlight client success stories or testimonials to show real-life impact. These stories build trust and show prospective clients what’s possible when they work with you.
- Behind-the-Scenes Content: People love to see the human side of a business. Show your team in action, whether it’s celebrating a milestone, engaging in community work, or simply working together.
3. Engage and Respond Thoughtfully
- Social media is a two-way street. When someone comments on your post, replies to your story, or asks a question, take the time to respond thoughtfully. Over 70% of consumers say they expect brands to respond to social media interactions within a day, so engaging consistently builds relationships and shows that you value your community.
Common Mistakes to Avoid
Of course, there are a few pitfalls to avoid. Here’s how to sidestep the most common mistakes professional service firms make on social media.
1. Inconsistency
- Posting once a month isn’t enough to stay top of mind. Aim for a regular schedule—whether it’s once a week or a few times a week—to build familiarity and trust.
2. Over-Promotion
- Constantly selling your services without offering value can turn people off. Try to follow the “80/20” rule: 80% helpful, educational, or engaging content, and only 20% promotional. This balance keeps your audience interested and coming back.
3. Neglecting Professionalism
- Social media is more relaxed, but for professional service firms, a level of professionalism is key. Avoid personal rants or overly casual language that might undermine your credibility.
Getting Started with Social Media
Remember, social media doesn’t have to be overwhelming or time-consuming. Start small—pick one platform, focus on creating helpful content, and build from there. It’s not about being everywhere; it’s about showing up where your audience is and giving them a reason to trust you.
At Dellosa & Co., we understand the unique challenges that professional service firms face with social media. If you’re ready to elevate your digital presence and connect with clients in meaningful ways, let us take the lead on social media management. We’ll handle everything—from strategy to daily posting—so you can focus on what you do best. Social media can be an incredible asset for your business—when it’s done right.
