Case Study
Apex Law Group
Breaking Through Stagnation to Reignite Growth
Apex Law Solutions, a mid-sized legal firm specializing in estate planning and business law, faced a significant slowdown in organic growth. With a strong reputation but declining inbound interest, they knew they needed to rethink their approach to brand awareness and client engagement. That’s where Dellosa & Co. stepped in to help.
Legal Services
In an increasingly competitive legal landscape, Apex needed a strategy that emphasized their unique value while making it easier to connect with prospects and clients.
25-50
Apex’s size required a balance of streamlined marketing operations and personalized outreach to effectively communicate with both prospects and existing clients.
9+ Months
Over six months, Dellosa & Co. worked closely with Apex to align their messaging, optimize their marketing systems, and rebuild momentum for organic growth.
Transformative Shift
Renewed growth fueled by clear messaging, enhanced client connections, and smarter marketing operations. Their revitalized strategy unlocked increased web engagement, client referrals, and a stronger foundation for long-term success.
"They helped us see our blind spots and realign our marketing with what matters most—our clients."
Our Approach
Brand Awareness & Messaging Alignment
We began by refreshing Apex’s messaging to better reflect their values and expertise. This included crafting a new tagline, refining website copy, and aligning all communications to position the firm as both approachable and authoritative.
- Conducted a messaging audit to identify inconsistencies.
- Created unified brand guidelines for all marketing materials.
- Launched a targeted awareness campaign highlighting key client success stories.
Marketing Technology Optimization
With their foundation in place, we implemented strategies to drive deeper engagement.
- Integrated their CRM with email marketing tools for seamless outreach.
- Set up automation workflows to nurture prospects and engage clients.
- Provided training on using analytics to inform future campaigns.
Driving Engagement Through Strategy
With their foundation in place, we implemented strategies to drive deeper engagement.
- Launched a blog series addressing common client concerns, optimized for SEO.
- Created personalized email sequences for existing clients, fostering referrals.
- Introduced a content calendar to ensure consistent updates across all platforms.
The Numbers Tell the Story
- 18% Increase in webform submissions from prospects.
- 21% Boost in client referrals following improved communications.
- 42% Longer website session durations, reflecting more meaningful engagement.
With aligned messaging, a modernized tech stack, and a renewed focus on connection, Apex Law Group saw measurable growth in their engagement and client acquisition efforts. They now have the tools and strategy in place to sustain that growth well into the future.
Revitalized and Ready to Grow: Dellosa & Co. helped Apex Law Group transform their marketing approach, making them more visible, more engaging, and better equipped to serve their clients.
This case study is inspired by real solutions we’ve provided to real clients, with names and details adjusted to protect confidentiality.
"The custom content they created not only elevated my personal brand but also strengthened relationships with my clients and COIs."
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